Oblique Festival
Visual identity & art direction
2022 - 2026
With Théâtre de la Ville de Paris
& Académie du Climat
How can we visually and strategically represent the ecological, social, and cultural challenges of an arts festival dedicated to youth?
Visual Identity
Youth and Performing Arts
Ecological and Ethical Strategy
@JULIA SMITH-EPPSTEINER
Context
Oblique is a Paris arts festival created by and for young people, built around performing arts and climate awareness. I led its visual identity across two editions.
Problem
The logo was aging poorly. The original blue didn't hold up in print. The Instagram account lacked uniformity. One question remained open: how do you build an engaged community around the festival? The team needed a system it could actually use, not just a fixed brand guide.
The starting point
A diagram by Claude Parent served as the anchor: vertical and horizontal lines form an addition, two overlapping obliques form a multiplication. The directional blur applied to the Oblique logo comes from there. It's not an effect, it's a way of making the founding principle of the name visible.
In application
The redesigned site with simplified navigation: The Festival, The Gallery, Programme, Archives. On the ground, the "Tendresse" poster for the September 2026 edition at Académie du Climat, the banners installed in the courtyard, the signage at Place Baudoyer. The system holds up in real conditions, not just on screen.
