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Vanilla Gorilla

Milan, Italy

2023

How do you transform a band's visual identity and offer an immersive experience during live performances, while capturing the attention of your target audience?

Rebranding

Illustration

Animation

As part of this group project, we collaborated to revitalise the visual identity of psych-rock band Vanilla Gorilla.

 

Our team was tasked with creating and animating a new branding for their live performances, as well as developing a promotional video. The aim was to immerse young audiences, aged 18 to 27, in the band's distinct psychedelic universe through dynamic visuals, coordinated lighting

and logo animation.

Vanilla Gorilla cover, motion design — IED Milan, design by Juliette Lefort

OPENING: TRACK #1: 'TRIPPY'

Vanilla Gorilla cover, motion design — IED Milan, design by Juliette Lefort

TRACK #2: 'TROPICANA'

Vanilla Gorilla cover, motion design — IED Milan, design by Juliette Lefort

INTERMISSION

Vanilla Gorilla cover, motion design — IED Milan, design by Juliette Lefort

TRACK #3: 'NEW MOON'

Vanilla Gorilla cover, motion design — IED Milan, design by Juliette Lefort

OUTRO (END OF SHOW)

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