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Club 75

London, England

2024

How can a brand be used to overcome the reluctance of older generations to embrace current trends, influences and changes?

Master's final project

Branding

Audience focus

Social isolation

Club 75, a social club that redefines the joys of companionship for people aged 65 and over. Through events organised in Paris, members are invited, via the Club 75 meeting app, to rediscover their relationships, engage in meaningful interactions and enrich their lives with exciting experiences. Fostering authentic connections, combating isolation and promoting a journey of continuous discovery and shared stories are the essence of the brand. With Club 75, every encounter becomes a precious chapter in the tapestry of life, echoing the timeless beauty of human connections in the golden age.

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