Ibis
Paris, France
2025
How can premium and eco-conscious hotel sub-brands achieve visual cohesion across diverse campaigns, from podcast launches to sustainability partnerships, while balancing brand identity, versatility, and purpose?
Artistic direction
Digital Campaign​
Brand Activation
During my apprenticeship as an art director at Publicis and Razorfish, I contributed to creative projects across several Accor Group brands. Each assignment offered the opportunity to adapt visual communication to distinct brand identities, from premium hospitality to budget-friendly travel, and from lifestyle storytelling to purpose-driven collaborations.
Ibis Megabrands
(Ibis, Ibis Red, Ibis Budget, Ibis Styles)
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I contributed to the summer campaign calendars for the entire Ibis megabrand portfolio. This involved creating versatile assets adapted to each sub-brand’s identity—whether vibrant and playful for Ibis Styles, practical for Ibis Budget, or more lifestyle-driven for Ibis Red and Ibis. The challenge was to balance a shared umbrella identity while tailoring the communication to each audience.
