Pullman
Paris, France
2025
How can premium and eco-conscious hotel sub-brands achieve visual cohesion across diverse campaigns, from podcast launches to sustainability partnerships, while balancing brand identity, versatility, and purpose?
Artistic direction
Digital Campaign​
Brand Activation
During my apprenticeship as an art director at Publicis and Razorfish, I contributed to creative projects across several Accor Group brands. Each assignment offered the opportunity to adapt visual communication to distinct brand identities, from premium hospitality to budget-friendly travel, and from lifestyle storytelling to purpose-driven collaborations.
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I worked on the launch of the first episodes of Pullman’s podcast series, developing visual assets that translated the brand’s premium and cosmopolitan identity into engaging communication formats. The objective was to support the podcast as a new medium for brand storytelling while maintaining consistency with Pullman’s visual codes.
