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La Française des Jeux
Paris, France
2025
How can a national brand reinvent its digital presence to engage a younger audience while staying compliant, responsible, and instantly recognizable?
Artistic direction
Digital Campaign​
Brand Activation
At Razorfish France, I contributed to the art direction of social media and digital campaigns for La Française des Jeux during my internship.
During my final-year internship at Razorfish France, I was given full creative freedom to conceive and develop the Cash Pocket welcome campaign for La Française des Jeux. The objective was to promote the launch of a new onboarding offer through a bold, accessible, and high-impact visual system designed for digital-first environments.
Social Media works
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