Novotel
Paris, France
2025
How can premium and eco-conscious hotel sub-brands achieve visual cohesion across diverse campaigns, from podcast launches to sustainability partnerships, while balancing brand identity, versatility, and purpose?
Artistic direction
Digital Campaign​
Brand Activation
During my apprenticeship as an art director at Publicis and Razorfish, I contributed to creative projects across several Accor Group brands. Each assignment offered the opportunity to adapt visual communication to distinct brand identities, from premium hospitality to budget-friendly travel, and from lifestyle storytelling to purpose-driven collaborations.
Novotel x WWF Collaboration
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I participated in the communication around the Novotel and WWF partnership, producing visual content that highlighted sustainability and environmental values. This project required translating a purpose-driven message into a creative campaign that aligned with Novotel’s positioning and the WWF’s mission, ensuring both credibility and impact.
