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About

Juliette Lefort_119.png

Art director and brand designer, trained in Milan (IED) and London (MA, London College of Communication), based in Paris.

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I start with the audience, not the moodboard. My master’s project was built on phone calls with 80-year-olds. My festival identity came from watching how young audiences move through a city. The aesthetics follow, and that’s what makes them hold.

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At Razorfish Publicis, I worked across the Accor Group portfolio (Ibis, Novotel, Pullman), Renault and La Française des Jeux. I co-founded Oblique Festival and have led its visual identity since 2022, in partnership with the Théâtre de la Ville de Paris. In Milan, I assisted designer Armando Milani and exhibited at Milan Design Week.

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I work in French, English, Italian and conversational Spanish, across brand identity, art direction, editorial and motion. My co-directed short film placed in the top 5% of the Nikon Film Festival 2026, out of 2,511 entries. AI tools are part of my everyday workflow.

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Currently open to full-time and freelance roles in art direction and brand design in Paris.

Design Practices

 

  • Brand identity & visual systems

  • Art direction for campaigns and branded content

  • Cultural & event branding

  • Editorial & print design

  • Motion design & video

  • Research-led concept & brand strategy

Tools

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  • Design: Illustrator, Photoshop, InDesign, Figma

  • Motion & 3D: After Effects, Cinema 4D

  • AI: Midjourney, Adobe Firefly, Runway

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