Art director and brand designer trained in Milan and London, now based in Paris.

 

I start with the audience, not the moodboard. My master's project was built on phone calls with 80-year-olds; my festival identity came from watching how young audiences move through a city. The aesthetics follow, and that's what makes them hold.

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I co-founded Oblique Festival and led its identity across two editions in partnership with the Théâtre de la Ville de Paris, worked across the Accor Group portfolio at Razorfish Publicis, and assisted designer Armando Milani in Milan, where my work was shown at Milan Design Week.

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I work in French, English, Italian and Spanish, and across brand identity, art direction, editorial and motion, increasingly with AI tools folded into the workflow.