To highlight HSBC's strong international networks in

the MENAT region, we developed a poster campaign that conveys this message through a cultural lens specific

to the region. Our research highlighted the deep significance of culture and tradition to the people of

MENAT and its pervasive influence on society.

 

This underlines the importance of cultural rootedness as the most effective way of truly engaging with the people

of MENAT and bringing them closer to HSBC. By telling the HSBC story using traditional carpet designs, we have reimagined HSBC as a symbol of prosperity, abundance

and global connectivity that transcends borders.