HSBC
London, England
2024
How can the power of HSBC's international networks be made clear, distinctive and attractive to its target audiences?
Campaign contribution
Identity creation
MENAT
To highlight HSBC's strong international networks in the MENAT region, we developed a poster campaign that conveys this message through a cultural lens specific to the region. Our research highlighted the deep significance of culture and tradition to the people of MENAT and its pervasive influence on society.
This underlines the importance of cultural rootedness as the most effective way of truly engaging with the people of MENAT and bringing them closer to HSBC. By telling the HSBC story using traditional carpet designs, we have reimagined HSBC as a symbol of prosperity, abundance and global connectivity that transcends borders.
