Accor
Paris, France
2025
How can premium and eco-conscious hotel sub-brands achieve visual cohesion across diverse campaigns, from podcast launches to sustainability partnerships, while balancing brand identity, versatility, and purpose?
Artistic direction
Digital Campaign​
Brand Activation
During my apprenticeship as an art director at Publicis and Razorfish, I contributed to creative projects across several Accor Group brands. Each assignment offered the opportunity to adapt visual communication to distinct brand identities, from premium hospitality to budget-friendly travel, and from lifestyle storytelling to purpose-driven collaborations.
Pullman
I worked on the launch of the first episodes of Pullman’s podcast series, developing visual assets that translated the brand’s premium and cosmopolitan identity into engaging communication formats. The objective was to support the podcast as a new medium for brand storytelling while maintaining consistency with Pullman’s visual codes.
Novotel x WWF Collaboration
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I also participated in the communication around the Novotel and WWF partnership, producing visual content that highlighted sustainability and environmental values. This project required translating a purpose-driven message into a creative campaign that aligned with Novotel’s positioning and the WWF’s mission, ensuring both credibility and impact.
Ibis Megabrands
(Ibis, Ibis Red, Ibis Budget, Ibis Styles)
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I contributed to the summer campaign calendars for the entire Ibis megabrand portfolio. This involved creating versatile assets adapted to each sub-brand’s identity—whether vibrant and playful for Ibis Styles, practical for Ibis Budget, or more lifestyle-driven for Ibis Red and Ibis. The challenge was to balance a shared umbrella identity while tailoring the communication to each audience.
Ibis Styles
Ibis Budget
