Accor
Art direction & digital content
Razorfish Publicis
Paris, 2025
How can premium and eco-conscious hotel sub-brands achieve visual cohesion across diverse campaigns, from podcast launches to sustainability partnerships, while balancing brand identity, versatility, and purpose?
Art direction
Digital Campaign​
Brand Activation
Six months inside Razorfish Publicis, working across the Accor Group portfolio, from premium hospitality to budget travel. The real exercise wasn’t designing for one brand, but switching between visual identities daily without diluting any of them: a Pullman asset has to feel cosmopolitan and premium, an Ibis post playful and accessible, sometimes within the same week.
Ibis - Summer campaign calendars
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Social assets across the full Ibis megabrand portfolio (Ibis, Ibis Red, Ibis Budget, Ibis Styles): vibrant and playful for Ibis Styles, practical for Ibis Budget, lifestyle-driven for Ibis and Ibis Red. One umbrella identity, four audiences, four tones.
Novotel x WWF
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Visual content for the Novotel - WWF sustainability partnership: translating a purpose-driven message into a campaign credible for both an environmental NGO and a hotel brand.
Pullman - Podcast launch
Launch assets for Pullman’s first podcast episodes: bringing a premium, cosmopolitan identity into a new storytelling medium while staying inside the brand’s visual codes.
