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La Française des Jeux

Paris, France

2025

How can a national brand reinvent its digital presence to engage a younger audience while staying compliant, responsible, and instantly recognizable?

Artistic direction

Digital Campaign​

Brand Activation

At Razorfish France, I contributed to the art direction of social media and digital campaigns for La Française des Jeux during my internship.

FDJ social media campaign visual — Razorfish Publicis, design by Juliette Lefort
FDJ social media campaign visual — Razorfish Publicis, design by Juliette Lefort

During my final-year internship at Razorfish France, I was given full creative freedom to conceive and develop the Cash Pocket welcome campaign for La Française des Jeux. The objective was to promote the launch of a new onboarding offer through a bold, accessible, and high-impact visual system designed for digital-first environments.

FDJ social media campaign visual — Razorfish Publicis, design by Juliette Lefort
FDJ social media campaign visual — Razorfish Publicis, design by Juliette Lefort
FDJ social media campaign visual — Razorfish Publicis, design by Juliette Lefort
FDJ social media campaign visual — Razorfish Publicis, design by Juliette Lefort
Social Media works
FDJ social media campaign visual — Razorfish Publicis, design by Juliette Lefort
FDJ social media campaign visual — Razorfish Publicis, design by Juliette Lefort
FDJ social media campaign visual — Razorfish Publicis, design by Juliette Lefort
FDJ social media campaign visual — Razorfish Publicis, design by Juliette Lefort
FDJ social media campaign visual — Razorfish Publicis, design by Juliette Lefort
FDJ social media campaign visual — Razorfish Publicis, design by Juliette Lefort
FDJ social media campaign visual — Razorfish Publicis, design by Juliette Lefort
FDJ social media campaign visual — Razorfish Publicis, design by Juliette Lefort
FDJ social media campaign visual — Razorfish Publicis, design by Juliette Lefort
FDJ social media campaign visual — Razorfish Publicis, design by Juliette Lefort
FDJ social media campaign visual — Razorfish Publicis, design by Juliette Lefort
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